Pooling qualitative and quantitative data sources and conducting user research to evaluate customer groups, unique selling points and monetization models based on data and minimizing risks through user-focused product development.

A common strategy that is aligned with the company’s goals, validated and implemented based on user needs. A vision prototype is used to analyse the potential of a subscription model and identify value-creating product modifications. In addition, a product roadmap outlines the next steps towards implementation, while a testing backlog reduces risks through further validation phases.

Scope & Explore: Hypothesis driven approach to deriving customer segments and opportunities in three different markets. Conducting a combination of data analysis, user research and market research to identify value propositions, conversion triggers, and USPs. Evaluation of the current offering based on a content and UX analysis and derivation of potentials.

Brainstorming and prototyping: Generation and prioritization of solutions. A rough concept maps the user flow along the most important pages for conversion.

Validation & Planning: Interviews and surveys validate solutions across user groups. An iterated vision prototype shows the rough concept of the user flow from the start page to conversion. A roadmap is used to prioritize the implementation and plan the next steps. A testing backlog collects further quantitative tests to reduce risks before and during implementation cycles.