The task was to bundle various digitization initiatives in a complex corporate environment into an overall strategic concept covering all digital touchpoints. The launch of additional online portals and services aims to extend the company’s digital offering and ensure an efficient customer journey across the entire Azelis ecosystem.

Customer Portal

The Azelis Customer Portal is a connected experience that inspires users with trends and inspirational content for selected markets, linking users to formulations, products, and related documentation.

e-Lab

The Azelis e-Lab is an addition to the company’s Customer Portal. The e-Lab solution provides access to formulation and ingredient recommendations, aligned with feedback received from customers who were first on-boarded.

Partner Portal

The Azelis Partner Portal provides suppliers with insight into the sales pipeline, key figures, and reports, and creates added value through bundled information on product innovations.

By translating Azelis’s extensive product offering into a sophisticated digital ecosystem, we catalyzed a transformation that bridged the gap between traditional chemical distribution and modern e-commerce. The result was a scalable, global platform that not only streamlined operations but also directly contributed to the company’s financial success and market valuation, specifically:

• Rapid Global Deployment: We successfully took the first global platform live within just 6 months, establishing a foundational digital presence at record speed.
• Hyper-Personalization at Scale: To meet diverse regional needs, we developed 91 market-tailored portals. This ecosystem manages a massive catalog of 90,000 products, ensuring that every customer interaction is relevant and localized.
• The "e-Lab" Innovation: We expanded Azelis’s core business by launching the e-Lab, a pioneering digital service. This allows customers to independently compile, optimize, and order formulas, shifting the value proposition toward "innovation through formulation."
• Data Transparency for Partners: The new Partner Portal provides suppliers with critical insights into the sales pipeline, key performance figures, and real-time reports, creating a collaborative environment built on shared data.

Our holistic approach enabled us to support the planning and implementation of the new online portals, the pooling of resources, and the development of new strategies and structures. Workshops with international stakeholders across various business functions resulted in the bundling of individual digitalization initiatives. User research provided deep insights into the experiences, habits, and needs of different user segments. Customer journey workshops helped identify weaknesses that affect customer experience and served as a basis for making strategic decisions for implementation.