Lucinda Rasch is the Head of Product Management at DPM, a strategic leader and digital expert with over 10 years of experience driving excellence across high-growth SaaS and consulting environments. She specializes in the intersection of human-centric design, emerging AI technology, and business value, bridging the gap between complex C-level visions and scalable, intelligence-driven execution.

At DPM, Lucinda leads a high-performance team of Product Managers and serves as a trusted advisor to global market leaders such as zooplus, EQS Group, and Nemetschek. Her work focuses on navigating high-stakes challenges, from AI-driven transformations and automated market intelligence strategy to multi-brand platform architectures and post-merger migrations that de-risk millions in annual recurring revenue. She is dedicated to establishing "Strategic Readiness," ensuring that product organizations are built to be resilient, user-centered, and capable of leveraging AI to deliver long-term digital impact.

Lucinda remains committed to fostering innovation-led cultures and building high-output organizations where AI-powered technology and human-centric design converge to deliver genuine business value in an increasingly competitive, digital-first economy.