Conversion Funnel Optimization For M-net

The Challenge

The solutions offered by telecommunications provider M-net range from internet plans to TV products. As such, the check-out process for private customers is complex and extensive, forcing users to make lots of decisions and potentially abort their orders.

The Result

Optimizing user navigation and visually refocusing the checkout funnel streamlines decision-making processes for customers and ensures an optimum user experience in keeping with CI.

Our Approach

1. Preparing a rough concept: Workshops are run to prioritize solution principles, select check-out elements and conduct best-practice analyses, forming a basis on which to prepare an initial rough concept.

2. Experts & user tests: Establishing optimization potential based on interviews with experts and users.

3. Ideation & validation: Validating the concept and devising solutions.

4. Visual design: Making design adjustments in keeping with M-net’s CI.

5. Usability test: Qualitative user tests to establish a detailed concept for subsequent implementation.