Daydreams

48HOURS – Curated Travel

Strategy – Product Evaluation – Target Group Evaluation – Lean Design. 48HOURS is a new, innovative business model in the travel field we identified together with our customer, validated and implemented. The outcome are recommendations for spontaneous weekend trips based on personal interests, which can be booked short-term and cost-reduced.

Project Description

Transfer of an excisting offline business model in the hotel and accommondation industry to a successful online business model with the goal to tap and evaluate a younger target group.

Results

Development of a new Curated Travel Model with real user needs of a new target group
Testing on the market with rapid building of a new user basis
Cost efficient launch of a firt MVP
Automatization of bundeling of individual weekend trips on basis of user needs & fitting offers

Ergebnisse

Entwicklung eines neuartigen Curated Travel Modells anhand echter Nutzerbedürfnisse der neuen Zielgruppe
Vertesten am Markt mit rapidem Aufbau einer neuen Nutzerbasis
Kosteneffizienter Launch eines ersten MVPs
Automatisierung der Zusammenstellung individueller Wochenendtripps auf Basis von Nutzeranforderungen & passendem Angebot

Play

Approach

Approach according to Design Thinking: Identification of user needs and feedback driven definition of the solution
Test driven structure of the portal. Starting with Landingpages and Facebook-Ads
Development of the product incl. step-by-step development of single functions and test driven optimization of conversions
Automatization of processes to reducte costs

It was great to work iteratively hand in hand with the customer and to get closer to an optimal solution by an MVP. Following Design Thinking approaches, we were able to to work user focused and test driven and launch a successful new product.

Philipp Hoffmann Head of Product Management